Morgan McIlwain Designs
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Google Partners

Rebrand for Google Partners, which needed a refresh for alignment to Google brand standards and an ability to scale easily for international markets that are low on creative resources for events and educational materials.

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past Google partners

Google Partners past work was inconsistent

 

To solve our issue we looked to first aligning standards to match current ones, including color and type styles. We also aimed to remove photography for most content to ensure if images were chosen they were used in meaningful ways rather than as placeholder B2B representations.

 
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I developed an idea based on partnership being a woven connection between 2 parties, starting with knots and moving on to exploring open loops

 

With a limited palette of color and consistent line weight the simple linked loops became the core expression that would allow a brand that lived within a greater Google world.

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