Web Design Strategy Messaging Accessibility
Role 〰️ Creative Lead
Client 〰️ YouTube TV
Region 〰️ US market
YouTube TV Landing page
Creating a fresh YouTube TV landing page that speaks to the product offering while adapting to an ever growing product with many network partners.
Goal 〰️ Differentiate YouTube TV as an easy to use product by placing all the key information for new customers up front and center, including overall price, channel offering and plan options.
✦ +1% for trial sign-ups
✦ Unified brand story and language
✦ Decreased customer churn
✦ 260% faster load speed
Solution 〰️ A module based system that is flexible to continued changes in product offering, with simple messaging to answer common customer questions for anyone in the stages of considering YouTube TV before becoming a customer.
